What is 360 Spin Photography?
360 spin photography is an interactive form of e-commerce photography that dramatically improves a customer’s ability to understand a product.
The 360 photography process
Often 24 - 36 images or more are taken, of different angles in a 360° rotation. These images are then stitched together with special software to allow a person to rotate the product on screen. This is an incredibly useful and informative tool for anyone interested in being able to see all aspects of something they are interested in purchasing.
There are many reasons to use a high quality 360 Spin. First and foremost, it allows full control over the user’s experience. It’s like putting a customer in the driver’s seat. The ability to visualize how a thing will look and feel as a 3 Dimensional product, is remarkably empowering. Ultimately, a customer can better understand what they are getting without having to see it in person and be happier about a purchase.
A zoom function is often accessed by a click or a tap. A customer can find the exact point on any angle they would like to see and zero right in on it. This offers a better understanding of a product. 360 product images increase curiosity and encourage investigation.
They are visually tactile and rewarding to use. A customer feels like they are discovering something when they can see the object rotating and spends more time on a web site, investigating more and dramatically reducing bounce rate.
With a 360 spin you will sell more product. 360 spins increase online sales from 5 to 40%! When your product is up against a similar one, the product with 360 spins will get the sale.
Reducing returns is a huge benefit of integrating 360 spins into a website. The same thing that allows a customer to be more engaged with a product also is more informative. The more a customer can visualize an item, the less likely they are to return it after purchasing. Product returns are often 40-50% less!
Why 360 spin photography?
With a 360 view you will sell more product. 360 spins increase online sales from 5 to 40%! When your product is up against a similar one, the product with a 360 spin and 3d photography will get the sale. And they're also great to share on your social media.
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