Professional photographers understand that lighting is the most critical element for in-studio work such as turntable photography. The reality of product photography is that people will notice higher quality images even if only on a subconscious level.
Therefore, a stronger and more richly lit image has a higher chance of success with regards to your brand’s own KPIs (conversion, clicks, sales, etc).
Contrary to popular sales pitch, there is no one lighting convention to rule them all. All successful studio lighting for 360 product photography is a balance of the 360 degree photography turntable automation and the human element of correct light placement.